The automotive industry is a highly competitive one, and it’s not just because of the amount of players. It’s also because of the complexities of the digital landscape. This means that strategies that might have worked in the past, don’t have the same impact as they once did, and they must be updated to keep up with the ever-changing market landscape.
A Branded Campaign
When developing a car dealer marketing strategy, you’ll want to ensure that your dealership’s branding is consistent and cohesive across all aspects of the brand’s online presence. This includes everything from the imagery on your website to your social media posts, your inventory listings, and even your video walkarounds.
Videos for New Customers
As more consumers go online and begin their vehicle shopping process from third-party websites, it’s vital to have a strong video marketing campaign in place. Not only is it a great way to showcase your dealership’s expertise, but it can also help drive traffic to your site and increase sales conversions.
Holiday Sales Season
It’s no secret that the holiday season is a high-traffic time for auto buyers. This is why it’s important to have a robust holiday sales campaign in place, ensuring that your dealership gets the word out about the cars you have for sale.
In-Market Customer Targeting
A smart and targeted email marketing campaign is another key component of a successful car dealership marketing strategy. Sending emails to in-market customers that advertise current inventory and specials is a powerful tactic that can lead to increased sales conversions.