When it comes to Selecting TikTok ad formats, brands are encouraged to be creative. Gen Z is the most challenging generation to reach and worth an estimated $143 billion, so getting your ads right is important. Here’s how to do it:

Create and publish a video ad. You can use an existing ad creative from your library or create a new one. You can also add third-party measurement and pixel support to help you track performance.

In-Feed Ads

These are the video ads that appear between users’ videos as they scroll through their For You Page. They’re effective at increasing brand awareness and helping consumers move through the consideration phase of the buying journey.

TopView Ads

These ads are visible in the most prominent placement on TikTok and can capture a viewer’s attention with sound, sight, and narrative. They’re ideal for brands looking to stand out and generate engagement.

Product Ads

These types of ads showcase products or services through video. They can be up to 60 seconds long and should focus on driving action through the call-to-action or a clear value proposition.

Collection Ads

These ads are a great way for e-commerce businesses to drive more sales by showcasing multiple products in a single ad. They’re designed to show off your products and can include clickable links that redirect to a landing page where shoppers can purchase the product. Lastly, TikTok Collection Ads are effective for generating e-commerce conversions and have built-in tracking to measure performance.