Best Results Dental Marketing is the strategy and tactics dental practices employ to attract new patients. Gone are the days when a dentist simply purchased a YP ad and waited for the phone to ring. Nowadays, dental patients do their research online before selecting a provider. In order to reach these prospective patients, a dental practice must have a robust online presence through website design, SEO, and content marketing.

A well-developed marketing strategy must have a clear and compelling mission, vision*, and core values that are consistently communicated throughout the practice. These foundational elements must be clearly understood by everyone in the practice so that they can align their individual goals with the larger organizational vision.

Creating an Effective Content Calendar for Your Dental Practice

Social media is one of the most effective tools for engaging with prospective patients, providing a platform for patient testimonials, and growing organically. The key is consistency and staying updated with the latest trends.

Targeted paid ads are an effective dental marketing tool on Google and Facebook, allowing your practice to appear at the top of the search results when prospective patients in your service area are looking for a new dentist. A strong content marketing strategy also increases your search engine optimization (SEO) to boost your website’s ranking.

Encourage your employees to become brand ambassadors by giving them the tools they need to share and promote your practice on their personal social media channels. Involving your team in promotional activities amplifies your reach and can generate a lot of buzz that helps you stand out from the competition.